Andrew Baxter — Strategic Business Advisor, Board Director & Marketing Leader

Andrew Baxter is one of Australia’s most respected business leaders, known for his extensive experience in marketing, board governance, and strategic advisory. With a distinguished career spanning over 25 years, Andrew has led some of the country’s most iconic marketing agencies, including Ogilvy and Publicis, and has been instrumental in helping leading organisations grow through smart, customer-focused strategies.

Today, Andrew sits on a number of high-profile boards and advisory panels, offering expert insights into marketing, governance, and long-term business strategy. He is a non-executive director of Australian Pork, Foresters Financial, and the Sydney Symphony Orchestra, and he is a senior advisor at KPMG. His deep understanding of both the creative and commercial sides of business makes him a sought-after board director and consultant.

Andrew’s approach is built around one core principle: helping businesses unlock sustainable growth by aligning strategy, brand, and customer experience. He has worked with a wide range of companies — from large multinationals to nimble startups — guiding them through complex challenges such as digital transformation, brand repositioning, and market expansion.

In addition to his board roles, Andrew is a passionate contributor to Australia’s business community. He is a regular media commentator, keynote speaker, and columnist for The Australian Financial Review, where he shares insights on business leadership, marketing trends, and the evolving economic landscape. His thought leadership has made him a trusted voice among CEOs, CMOs, and entrepreneurs alike.

What sets Andrew apart is his ability to connect high-level strategy with practical execution. Whether advising an executive team, speaking at a conference, or writing an article, he brings clarity, creativity, and commercial acumen to the table. His combination of boardroom experience, marketing knowledge, and strategic thinking ensures that businesses not only navigate change — but lead it.

If your organisation is seeking a seasoned board director, a strategic marketing advisor, or an inspiring business speaker, Andrew Baxter offers a rare blend of experience, insight, and results-driven leadership. Explore this site to learn more about Andrew’s work, speaking engagements, and advisory services.